Strategies to Surviving Inflation – eBook

Survival Strategies for Beauty Business Owners

Inflation is a topic that many people are afraid to talk about, but it’s something you should be aware of and plan for.

The right strategies can help prepare you for the effects inflation has on your business finances, so read on to learn more!

Harnessing Google My Business to Outshine Competitors

Harnessing Google My Business to Outshine Competitors

Using Google opens up a world of easy to use templates, documents, tools and services – for free. One in particular that works hard for your business is ‘Google Business Profile’, previously known as Google My Business. It makes sure that customers can find you when they search for local businesses online. Having an optimised […]

6 Ways to build an email list

Email Marketing

One very important and valuable thing that you can do as a business. People who have opted in to receive content direct to their inbox are worth their weight in gold.  Building an email list is an essential aspect of digital marketing and allows you to maintain a direct line of communication with your audience. […]

Radio Frequency Therapy & Cryostar – A winning combination!

Radiofrequency Blog Header

Radiofrequency (RF) skin tightening is a non-surgical cosmetic procedure that uses Radiofrequency energy to heat the deeper layers of the skin, resulting in the stimulation of collagen production and tightening of the skin. It is a popular treatment for reducing the appearance of wrinkles, fine lines, and sagging skin. How does Radiofrequency skin tightening work […]

HIFU – A treatment to consider in 2023!

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HIFU – A treatment that is becoming more and more popular as it is said to rival the results of a surgical facelift. If you offer this already in your clinic you’ll know the amazing results that can be had with HIFU treatments. If you don’t offer it already, this is definitely one to look […]

Safety in Aesthetics – Taking it seriously

Safety in Aesthetics

As the rise of new non-invasive aesthetic treatments continues to grow, particularly in the technology and prevention segments, ensuring that the treatments and new devices you decide device to take on in your clinics are safe is very important.  In 2022, Cryostar® was a finalist for Best Aesthetic Technology and the Plason device won Best […]

5 Marketing Tactics every Aesthetics business should implement

Marketing Tactics

Marketing is a huge part of what will make your business successful. If you’re not promoting your services and getting new customers through the door regularly, it will impact your revenue and ability to expand and grow. We know we don’t need to tell you that. However, actually getting round to sorting your marketing when […]

Aesthetic Trends to Watch in 2023!

2023 Aesthetics Trends

With 2023 well underway and highlights from trade shows taking form it is time to consider the years’ trends within the aesthetic industry. Read on to find out what we have seen in the limelight so far and what the press are recommending to our consumers. Many are existing treatments and procedures but they have […]